Data analysis is important in business to understand problems facing an organization, and to explore data in meaningful ways.

Data in itself is merely facts and figures. It organizes, interprets, structures, and presents the data into useful information that provides context.

Data analysis is an internal organizational function performed by Analytics that is more than merely presenting numbers and figures to management. It requires a much more in-depth approach to recording, analyzing, and dissecting data, and presenting the findings in an easily-digestible format.

With a data analysis course you’ll be able to provide a company with decision-making insight into the following key areas:

• Predict customer trends and behaviors
• Analyze, interpret and deliver data in meaningful ways
• Increase business productivity
• Drive effective decision-making 

Their responsibilities around analysing data help the business managers make informed decisions to drive the company forward, improve efficiency, increase profits and achieve organisational goals.

To do this effectively, Data Analysts need to be able to:

• Understand business direction and objectives
• Explore the meaning behind the numbers and figures in data
• Analyse the causes of certain events based on data findings
• Present technical insights using easy-to-understand language
• Contribute to business decision-making by offering educated opinions